XAD spoteffects GmbH is specialized in cross media monitoring and analysis of advertising campaigns. We focus on TV tracking, advertising response analysis and real time synchronization of TV and online campaigns.
Our state-of-the-art video and audio recognition technology automatically identifies and extracts every TV commercial aired. The XAD Media Research Tool delivers to-the-second precise airing data, which includes information about stations, spending, commercial environment and TV ad versions. Since every single TV airing is been detected over all stations and programs, XAD knows everything about the advertising market, including the media strategies being used in any industry and by any competitor.
spoteffects is a TV-attribution tool (software-as-a-service), that allows TV-media planners to optimize TV-advertising campaigns for online shops and other websites, based on the number of immediate website visits and conversions generated by each broadcasting of the TV-commercial. This is possible because spoteffects bridges the technical gap between TV and web by matching TV and web data using an elaborate algorithm. spoteffects allows optimal planning of current or future TV-campaigns and helps to optimize them regarding the best choice of TV-channels, weekdays, times, TV-shows and motives etc. and to increase your ROI.
TV2Web Sync allows real time synchronization of TV and online campaigns and enables highly efficient targeting of potential customers on a second screen (multi-screen usage). The enhanced synchronization of SEA measures with TV commercial airings is an indispensable tool to capture SEA traffic conducted by TV commercials and direct it straight to the target website.