Imero uses artificial intelligence to collect the necessary information about products and enables companies to present this information according to their needs using no-code software. This should give companies more freedom in packaging design while maintaining direct customer contact. Consumers, in turn, should benefit from increased transparency and easier access to services.
Imero has already scored points in the wine sector with its solution. With its platform e-label.eu The startup has helped winemakers easily incorporate new mandatory transparency information into their digital labels. Industry giants outside the wine sector, such as Wilson, Esprit, and Ortlieb, are also already using Imero's software to improve their service offerings and after-sales support.
Benedict Mayer, CEO of Imero, comments:
"We are on the cusp of a revolution in the world of labels. Given new regulations and the growing need for transparency regarding manufacturing, service, and recycling, digital labels that make information much more accessible via QR codes or NFC chips are the future."
“Imero will play a key role”
That's what it looks like Axel Bree, CEO of the suitcase manufacturer Stratic and customer of Imero:
"Digital labeling is already a decisive competitive advantage for our company, Stratic. As a pioneer in the suitcase and bag market, we switched to Imero technology two years ago. It enables us to offer customized and innovative services and learn more about our customers' needs. This also puts us in an excellent position to meet the upcoming transparency requirements under the European Green Deal."
Imero has now successfully completed a financing round and raised two million euros. The money comes from existing investor BA2 and new investor Bmp Ventures. With the fresh capital, the company plans the startup, to further expand its offering and develop additional platforms that simplify compliance with new transparency laws for companies and expand the service and after-sales area globally.
Jan Alberti from Bmp Ventures says:
“In the future, every product will have a digital label, and Imero, with its scalable technology, will play a key role in simplifying this transformation for businesses.”
