The Munich foodtech startup Vegdog has successfully completed a Series A financing round. A total of approximately nine million euros will be raised for the company, which specializes in vegan and gluten-free dog food. The goal of the financing is to support Europe-wide expansion and the further development of its product portfolio.
A significant portion of the fresh capital came from the European Circular Bioeconomy Fund (ECBF VC), which focuses on investments in the circular economy and bioeconomy. Existing investor Green Generation Fund (GGF) also participated again. Several business angels also participated, including Dominique Locher, Attollo SA, and Andrea Skersies, a former Zooplus executive. The round was supplemented by the investment platform Select Alternative Investments and shareholder SFO.
Strategic focus: growth and responsibility
Vegdog was founded in 2015 by Tessa Zaune-Figlar and Valerie Henssen and positions itself as a pioneer for vegan dog food in Europe. The products are developed in collaboration with veterinarians and, according to the company, offer a wholesome, purely plant-based nutritional concept for dogs.
"Today, no animal has to die for our dogs to receive the best food—we have the technological means to develop high-quality, delicious, animal-free recipes. And because we can never do enough good, we take responsibility and rescue farm animals like our flock of 27 sheep. For us, that means: Do Good. Feed Better."
says Tessa Zaune-Figlar, CEO and founder of Vegdog. The Munich-based startup invests approximately one percent of its revenue in animal welfare measures.
Valerie Henssen, co-founder and CEO of Vegdog, adds:
"Our vision is a world where healthy dog nutrition no longer comes at the expense of other animals or the environment. This round of funding enables us to accelerate innovation and our growth. Because the bigger Vegdog is, the greater our impact on dog health and animal welfare. We want to make 'Do Good. Feed Better.' the standard that combines uncompromising quality, ethical responsibility, and genuine animal welfare."
“Sustainably transform the entire pet food industry”
According to the company, the Munich-based company ended 2024 with revenue of around ten million euros – an increase of 66 percent over the previous year. The team plans growth rates of up to 80 percent in the coming years. The team is expected to double in size in 2025 to prepare for the planned expansion into the DACH region, the Netherlands, and other European countries.
Investors are also convinced. Mathias Brink Lorenz, Investment Director of ECBF:
"Given the increasing consumer demand for ethically and environmentally sound products, Vegdog is well positioned to challenge the current standard in the European pet food industry. The highly skilled founding team, combined with a clear and bold vision, has secured Vegdog's market leadership in Europe. We are grateful for the opportunity to support their Series A round, which will enable them to continue to grow and make an extraordinary impact."
And Peter Dorfner, Principal at Green Generation Fund, explained:
"From the very beginning, it was clear: Vegdog stands for outstanding product quality. Their tireless pursuit of excellence in quality, innovation, and sustainability makes them unique. At the Green Generation Fund, we are convinced that when market conditions are right and a dedicated founding team acts with vision, quality always prevails in the end – and Vegdog is the best proof of this. We are proud to support a company that is not only a global leader in its segment, but will sustainably transform the entire pet food industry."
