The private equity firm Great Hill Partners acquires the majority stake in Peter Park. Founded in Munich in 2019, Startup is developing a digital platform for parking space management and currently serves over 450 customers and more than 90,000 parking spaces in Germany, Austria, Switzerland, and Italy. The technology replaces analog systems with a scalable, cloud-based solution with automatic license plate recognition.
The exact amount of the investment is not known, but according to a press release, the investment increased the total Growth capital from Peter Park to over 100 million euros. As part of the investment, the family office of the ARBAnova Family Foundation will acquire an additional minority stake.
Drew Loucks, Managing Director at Great Hill Partners, comments:
"We believe Peter Park is redefining what modern, digital parking can look like. We see enormous growth potential in this market and are convinced that Peter Park stands out from the competition with its sophisticated platform, seamless on-site implementation, and consistently customer-centric approach. We look forward to working with Maximilian and the Peter Park team to pursue their goal of transforming conventional parking spaces into connected, revenue-optimized mobility centers."
Peter Park: Focus on growth strategy
The goal of the new partnership is to further scale the business. CEO Maximilian Schlereth and the founding team – Patrick Bartler (COO), Stefan Schenk (CCO), and Christoph Heinle (CTO) – will continue to lead the company and retain their stake.
"Cities across Europe are increasingly under pressure to reduce congestion and make smarter use of limited urban space. The need for scalable, digital parking infrastructure has therefore never been more urgent. We are delighted to welcome Great Hill as a partner with real added value. Their proven track record of scaling businesses—through effective go-to-market strategies, comprehensive operational expertise, and access to experienced growth partners—makes them the ideal partner for our next phase. We believe that with their support, we are well positioned to grow our sales team, expand our market presence, and tap into new growth areas."
explained Schlereth.
With the investment Great Hill Partners continues its activities in Europe. The investment in Peter Park joins investments such as Vivup/Perkbox, Bigchange, and Dealfront. The company's London office has been in existence since 2023.
