The Munich-based travel tech company Flix is supporting DKMS with a joint international stem cell donation campaign. The companies aim to reach more people through digital touchpoints on buses, trains, and in stores. DKMS is an international non-profit organization dedicated to saving lives for patients with blood cancer and blood diseases.
The international initiative is being implemented simultaneously in six countries: Germany, Poland, Chile, the UK, the USA, and India. Under the motto "Your journey could save a life," FlixBus and FlixTrain passengers will be made aware of the opportunity to register as stem cell donors during their journey. The goal is to increase the number of potential donors worldwide.
Mobilization for stem cell donation
The campaign leverages the mobility provider's digital infrastructure. Anyone using the onboard Wi-Fi is automatically redirected to a homepage where interested parties can register immediately. In India, registration events in FlixBus lounges complement the program. In Germany, additional digital campaigns in FlixShops ensure greater visibility.
Flix CEO André Schwämmlein explained:
"Flix connects many people around the world every day. With this initiative, we're helping connect potential lifesavers with patients around the world."
Stephan Schumacher, Managing Director of DKMS Germany, adds:
"I hope many will be inspired and participate. The first step is quickly taken – and this decision may soon make a decisive difference for patients worldwide."
Stem cell donation as a social responsibility
Blood cancer and other serious blood diseases affect someone worldwide every 27 seconds. In Germany, a new diagnosis is made every twelve minutes. Around 30 percent of patients find a suitable donor within their family, but the majority (70 percent) rely on unrelated donors. Because rare genetic profiles are underrepresented in existing registries, DKMS is continuously working to expand the global donor pool.
How to register
There are strict criteria for registration: interested parties must be between 18 and 55 years old, must not have any serious pre-existing conditions, their BMI must be below 40, and they must not be registered in the donor register.
Registration is via the DKMS campaign page possible.
