Munich Startup: What does Connect Hub AI do?
Gabriela Galic: Connect Hub AI is an AI-powered platform for modern, human-centered recruiting and internal talent management. We combine scientifically sound personality tests with data-driven matching to find the right people for the right roles, based on personality, skills, and team fit. Our new Employee Overview and Personality Insights feature, the Team Balance Dashboard, is an interactive overview that shows companies in real time how their teams are composed. Human Resources leaders and managers can see at a glance the distribution of personality types (Collaborator, Analyst, Driver, Innovator), identify strengths, skill gaps, and team balances across departments. This allows them to strategically balance teams, identify development potential, and place employees where they can have the greatest impact.
Connect Hub AI makes recruiting and team management data-driven, transparent, and finally human.
Munich Startup: But that's been around for a long time!
Gabriela Galic: Not in this form. Many personality tests end up as a one-off PDF file that is never used again. With Connect Hub AI, we transform personality tests into a dynamic component of employee profiles. Our platform creates transparency, continuously links data, and shows how teams can be optimally assembled and developed. Our goal is to seamlessly integrate Connect Hub AI into existing HR system landscapes, with interfaces to tools like Personio, SAP SuccessFactors, Workday, and internal employee profiles. This makes our solution a central component of modern talent and team management.
From shared mentoring experience to startup idea
Munich Startup: What is your founding story?
Gabriela Galic: The idea for Connect Hub AI arose from personal experience. Valerie Busse and I met at Deloitte through a mentoring program. At Deloitte, personality tests are used globally and are firmly embedded in internal employee profiles. Valerie and I wondered: Why don't other companies also use this knowledge to better assemble their teams? Why does so much potential remain untapped? For us as founders, one thing is clear: When people work in positions that match their personalities, satisfaction, performance, and team cohesion increase. Connect Hub AI was born from this realization.
Munich Startup: What have been your biggest challenges so far?
Gabriela Galic: Our biggest challenge was translating psychological insights into a digital product that is scientifically sound yet intuitive to use. It also takes courage to question traditional HR processes and win companies over to a new, data-driven, and more human-centered approach to HR. Furthermore, we have to maintain a balance between product development, funding, and focus. We have so many ideas and so much drive, but we mustn't lose sight of our goals.
Pilot projects and product development
Munich Startup: How are things going?
Gabriela Galic: We have our MVP (=Minimum Viable Product/minimum functional productWe are currently developing and launching initial pilot projects with companies. In parallel, we are building a partner network in the HR sector and are in discussions with interested companies. The feedback clearly shows that there is a great need for transparency regarding the strengths and potential of employees – and this is precisely where Connect Hub AI comes in. Next year, we aim to generate further revenue and expand our platform, including the addition of mentoring programs to utilize personality profiles for internal development and employee retention.
Munich Startup: How do you experience Munich as a location?
Gabriela Galic: Munich is the perfect place for us to start our business. Valerie is from Munich, and I studied at the Technical University of Munich, which naturally makes things easier! The city has a strong mix of technology, business, and research. Through networks like UnternehmerTUM, Bits & Pretzels, your platform Munich Startup, and other platforms for female founders, we were quickly able to make valuable contacts. Munich not only offers access to large companies but also to dedicated talent from excellent universities.
Munich Startup: Outsource or do it yourself?
Gabriela Galic: We believe in a healthy balance. We deliberately keep strategic areas like product development, psychology, and AI logic in-house; this is our core competency. For specialized topics such as design, front-end development, or marketing campaigns, we collaborate with experienced partners. This allows us to remain focused and efficient while ensuring both quality and our vision.
