The Munich Startup 3Bears is expanding its growth strategy with a fresh multi-million euro funding round. Founders Caroline and Tim Nichols are thus consistently focusing on expansion in Europe, particularly in the Netherlands and Belgium, as well as strengthening their marketing and sales activities. The company, known for its oat products without refined sugar, continues to pursue its goal of making natural nutrition more widely available and promoting paper packaging.
The new financing brings not only capital but also expertise. A paper packaging manufacturer and several business angels are investing. A professional athlete is also participating. Serge Gnabry as an investor and brand ambassador. He explains his involvement as follows:
“As an athlete, I pay close attention to my diet – natural products like those from 3Bears fit perfectly with my philosophy. I am delighted to be part of this exciting growth story.”
Also the Viora Beteiligungs eGbR She sees great potential in the company. In the financing round, she emphasizes the strategic value of the investment:
“Our investment in 3Bears Foods GmbH is a conscious decision for us to enter a rapidly growing segment. With Caroline and Tim, we have met founders who are authentic, professional, and visionary all at once. 3Bears combines healthy nutrition, brand strength, and innovative power; qualities that create a clear competitive advantage and offer long-term value potential.”
Focus on European expansion
Since its founding in 2016, 3Bears has established itself in the German market. Now the startup is increasingly focusing on Europe. The investment will be specifically channeled into developing new markets and expanding sustainable product solutions.
Caroline Nichols, co-founder and CEO, emphasizes:
“We are very pleased to have these strong partners on board who share our vision and believe in the future of 3Bears.”
Tim Nichols, also CEO and co-founder, adds:
"With the support of these strategic investors and top athletes like Serge Gnabry, we can accelerate our growth, make our products even more sustainable and tap into new markets."
