AI company Mercura has closed an oversubscribed seed funding round, securing more than €1.8 million ($2.1 million). The startup addresses quotation and sales processes in wholesale and industry, focusing on sectors such as construction, electrical and building technology, and technical building equipment. TQ Ventures, SignalFire, and Y Combinator led the round. Several business angels also participated, including Bastian Nominacher. Celonis, Tao Tao from Get Your Guide and Lukas Deutsch from SAP.
Mercura combines modern AI research with deep industry knowledge and is developing a Automation system For technical sales. The software processes previously scanned data sources such as emails or telephone inquiries and transforms orders, bills of materials, or tenders into structured offers within minutes. Proprietary models access public and company-specific data and integrate directly into existing ERP and CRM systems.
AI automates core industrial processes
The founders are addressing a market that, despite its global size, has long been considered difficult to digitize. Complex product structures and unstructured data have hampered the use of traditional software. Mercura addresses this with its own product-matching engine and AI models that adapt to individual customer requirements. Faced with a shortage of skilled workers and increasing pressure for efficiency, the company positions itself as a technological answer to current industry challenges.
“I grew up on construction sites – in our family business, which is over 115 years old and has been rooted in the plumbing, heating, and air conditioning (HVAC), electrical, and roofing trades for four generations. This industry is a part of me. For me, Mercura is a long-term mission: to lead the technical construction and building industry into the next decade with modern AI.”
says Lukas Bock, CEO and co-founder of Mercura.
Growth with an experienced founding team
According to the company, Mercura has been profitable from the outset and has so far avoided external financing. Customers in Europe and the USA, including Bauder, Reisser AG, Siteco, and the BME Group, are already using the technology. The multimodal AI system processes specifications, email orders, and telephone inquiries, extracts product data, and generates quotes in real time.
With the new capital, Mercura plans to expand its engineering team, further develop its product matching engine, and introduce new features. The startup will also strengthen its international presence and is aiming for double-digit million-euro revenue by 2026.
"With its AI technology, Mercura is opening up a previously largely unexplored area in industrial sales. The early profitability shows that the product meets a real need – and has the potential to fundamentally change the industry."
commented Andrew Marks, Partner at TQ Ventures.
