Egym and the American fitness and wellness unicorn Playlist Playlist will merge. Playlist will act as the newly formed parent company of Mindbody, Booker, and ClassPass. The combined company reportedly achieved a valuation of $7.5 billion or €6.4 billion. As part of the merger, investors valued Egym according to... Handelsblatt with approximately 2.5 billion US dollars.
The transaction brings an additional €670 million ($785 million) in new capital. Affinity Partners is leading the financing round. A consortium of existing investors, including Vista Equity Partners, Temasek, and L Catterton, is also participating. L Catterton and Meritech Capital previously invested in 2024. approximately 180 million Euros in Egym. The pre-money valuation rose to over one billion euros.
New structure and leadership roles
Following the completion of the transaction, both companies will continue to operate their brands as before. Egym will operate as a subsidiary within the Playlist portfolio. Fritz Lanman, CEO of Playlist, and Philipp Roesch-Schlanderer, co-founder and CEO of Egym, will serve as co-founders of the new Playlist Group. Roesch-Schlanderer will also assume the role of Co-Chairman of Playlist, together with Monti Saroya, Co-Head of Vista Equity Partners' Flagship Fund.
Playlist develops AI-powered software and booking platforms for personalized wellness experiences. Since its founding in 2010, Egym has been digitizing the fitness world with smart training equipment, AI-powered workout programs, and corporate fitness solutions. A key component is Egym Wellpass, a subscription-based platform for businesses.
Global expansion and shared vision
Playlist and Egym are joining forces to build an integrated wellness technology platform. The new funding will primarily be used to expand artificial intelligence capabilities. This will enable fitness studios and wellness providers to operate more efficiently and strengthen member loyalty. Egym plans to strategically expand its fitness technology and corporate fitness offerings in North America and Asia. Simultaneously, Playlist aims to expand its currently limited presence in Europe by leveraging Egym's established market position.
Fritz Lanman, CEO of Playlist, says:
“This merger is a pivotal moment for both our companies. We are continuing to build the global infrastructure for personal wellness experiences. Egym’s approach to advancing this vision through technology and corporate fitness solutions, thereby promoting wellbeing at scale, inspires us. By combining our market reach and complementary product portfolios, we can unite multiple levels of wellbeing in a single global platform: software, connected hardware, end-customer bookings, and corporate health management.”
Philipp Roesch-Schlanderer, CEO of Egym, adds:
“By uniting Egym and Playlist under one roof, we have a unique opportunity to improve the lives of people around the world through preventative healthcare. We are bringing together smart training equipment, access to studios, management software, corporate fitness, and personalized AI training in a connected ecosystem. With this step, we can finally demonstrate and scale the true value of the fitness industry: by shifting the focus from repair to prevention, we can collectively reduce chronic diseases, lower healthcare costs, and make people healthier and happier.”
