Decathlon has acquired a majority stake in Munich-based startup Rebike Mobility. The French sporting goods retailer acquired the shares through its venture capital company Decathlon Pulse, further expanding its existing stake. The transaction received all required regulatory approvals. The parties agreed to keep the purchase price confidential, while Rebike received more than ten million euros in fresh growth capital in parallel.
Rebike Mobility was founded by Thomas Bernik and Sven Erger in 2018 in Munich. The startup launched as an online platform for high-quality used e-bikes and established itself as one of the providers of professionally refurbished premium e-bikes. Following a strategic reorientation, Rebike now sources its vehicles primarily from corporate bike leasing and works with all leading leasing providers in Germany. The startup organizes distribution both online and through physical locations.
Founders remain on board
As part of the acquisition, the founders sold their stakes but continue to lead Rebike as managing directors. The management team will continue its work in unchanged roles. Rebike remains an independent company with its own brand and operational structure. The startup brings its expertise in refurbishment, digital industrial processes, and management of the entire value chain to the partnership.
Franck Vigo, CEO of Decathlon Pulse, puts the move into perspective:
“Acquiring the majority stake in Rebike Mobility is a natural next step in a partnership based on shared convictions and values. We are proud of the path we have traveled together and the impact that Rebike is already having at scale. The partnership underscores our commitment to supporting strong entrepreneurial teams and making circular mobility a sustainable solution for Europe.”
Shop-in-shop as growth driver
Rebike and Decathlon have been working closely together for approximately one and a half years. During this time, they tested a shop-in-shop concept with dedicated Rebike sales areas in Decathlon stores. Multiple locations exist in Germany, with further openings planned. Looking ahead, both partners want to expand the model internationally. The goal remains to make access to fully refurbished e-bikes easier and reach new customer segments.
Thomas Bernik, co-founder and CEO of Rebike Mobility, says:
“With this expanded, strategic partnership, we combine our expertise in recommerce and refurbished e-bikes with Decathlon’s reach, retail expertise, and global presence. Together, we are creating a sustainable, customer-focused multichannel offering that opens up new target groups, guarantees service quality, and simultaneously strengthens the economic success of both brands. We thank our investors, former shareholders, and all employees for this great success. We look forward to this milestone in our company history and to further collaboration with the Decathlon team in Germany and subsequently in other countries.”
Arnaud Sauret, CEO of Decathlon Germany, also emphasizes the strategic dimension:
“Our partnership with Rebike Mobility demonstrates what is possible when shared values, expertise, and vision come together. Building on Rebike Mobility’s proven track record in fully refurbished e-bikes, we are improving the shopping experience in our stores, expanding access to sustainable mobility, and opening up new customer segments. Together, we are pursuing the goal of making the circular economy a permanent part of sporting goods retail while offering our customers innovative, high-quality solutions.”
