Decathlon has acquired a majority stake in Munich Startup Decathlon has acquired Rebike Mobility. The French sporting goods retailer purchased the shares through its venture capital arm, Decathlon Pulse, further increasing its existing stake. The transaction received all necessary regulatory approvals. The parties agreed to keep the purchase price confidential, but Rebike simultaneously received more than ten million euros in fresh growth capital.
Rebike Mobility was founded in Munich in 2018 by Thomas Bernik and Sven Erger. The startup began as an online platform for high-quality used e-bikes and established itself as one of the providers of professionally refurbished premium e-bikes. Following a strategic realignment, Rebike now sources its vehicles primarily from the... Company bike leasing and collaborates with all leading leasing providers in Germany. The startup organizes its sales both online and through brick-and-mortar stores.
Founders remain on board
As part of the acquisition, the founders sold their shares but will continue to lead Rebike as managing directors. The management team will continue in their existing roles. Rebike remains an independent company with its own brand and operational structure. The startup contributes its expertise in processing, digital industrial processes, and managing the entire value chain.
Franck Vigo, CEO of Decathlon Pulse, puts the move into context:
“The acquisition of a majority stake in Rebike Mobility is a natural next step in a partnership based on shared beliefs and values. We are proud of the journey we have taken together so far and the impact Rebike has already achieved on a large scale. This partnership underscores our commitment to supporting strong entrepreneurial teams and making circular mobility a sustainable solution for Europe.”
Shop-in-shop as a growth driver
Rebike and Decathlon have been working closely together for about a year and a half. During this time, they tested a shop-in-shop concept with their own Rebike sales areas in Decathlon storesSeveral locations already exist in Germany, and further openings are planned. Both partners intend to roll out the model internationally in the future. The goal remains to facilitate access to refurbished e-bikes and reach new customer segments.
Thomas Bernik, co-founder and CEO of Rebike Mobility, says:
“With this expanded strategic partnership, we are combining our expertise in recommerce and refurbished e-bikes with Decathlon’s reach, retail expertise, and global presence. Together, we are creating a sustainable, customer-centric multichannel offering that opens up new target groups, guarantees service quality, and simultaneously strengthens the economic success of both brands. We thank our investors, existing shareholders, and all employees for this great success. We are delighted about this milestone in our company history and look forward to continuing our collaboration with the Decathlon team in Germany and subsequently in other countries.”
Also Arnaud Sauret, CEO of Decathlon Germany, emphasizes the strategic dimension:
“Our partnership with Rebike Mobility demonstrates what is possible when shared values, expertise, and vision come together. Building on Rebike Mobility’s proven track record in refurbished e-bikes, we are enhancing the shopping experience in our stores, expanding access to sustainable mobility, and reaching new customer segments. Together, we are pursuing the goal of making the circular economy an integral part of the sporting goods retail sector while simultaneously offering our customers innovative, high-quality solutions.”
