Andy Weinzierl (left) and Joko Winterscheidt at the presentation of new Sushi Bike models.
© Sushi Bikes, Bene Müller

Sushi Bikes saved?

The bicycle startup Sushi Bikes has been sold following insolvency proceedings. A newly founded company within the Wealth Collect Holding will continue the brand and business.

Sushi Bikes has found a buyer following its insolvency proceedings. Effective February 1, 2026, the newly founded Sushi Bikes GmbH will take over the operational business of the Munich-based startup. The company belongs to Wealth Collect Holding.

For Sushi Bikes, the sale means the continuation of business operations under a new ownership structure. According to the insolvency administrator, production and sales continued during the ongoing proceedings over the past three months.

Continuation of operations

Björn Hellfeld, insolvency administrator of Sushi Mobility GmbH, says:

"We have succeeded in developing a solution within a very short time that secures jobs and allows the Sushi Bikes brand to continue under new ownership."

Andreas Weinzierl founded Sushi Bikes in Munich in 2019. The startup develops and sells e-bikes for urban areas. According to the company, it has sold more than 40,000 bikes to date, thus establishing a significant market position in direct sales.

The Munich-based startup recently came under pressure. The company cites increased production and financing costs, as well as subdued consumer sentiment, as reasons. Despite talks with existing and new investors, no further financing was secured. Consequently, Sushi Bikes filed for insolvency.

The sale ensures that a well-known brand from the Munich startup ecosystem remains on the market. The parties involved are not disclosing the purchase price or the financial terms. It also remains unclear whether and to what extent the existing team will be retained and what operational adjustments are planned.

New ownership structure from February 2026

For Sushi Bikes, this will mean future integration into a corporate group with holdings in various business models.

Andreas Weinzierl, founder and CEO of Sushi Bikes, says:

"True substance is not shown in the first wave of success, but in how one gets out of a valley."

The past few months have shaped the company. Sushi Bikes The company now wants to continue working on a more stable financial basis and develop the brand in the long term.

The takeover ends the Insolvency proceedings for the Munich startup, as the company will continue under a new ownership structure.

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