An article from deutsche-startups.de
When acquiring users, it's crucial to reach the right user at the right time in the right situation to avoid wasted advertising. This varies depending on the app category. The most important finding: Women are increasingly interested in games, and potential food app users are best reached on the weekend.
Young founders in the B2C sector face many challenges at the beginning of the startup process. Once the setup is in place and the product is ready for market, one thing becomes paramount: acquiring users. Founders of digital business models have the full range of marketing options at their disposal: From traditional billboard advertising to targeted in-app advertising, everything is possible. The key is to avoid wasted advertising and reach the right user at the right time and in the right situation.
Knowing as much as possible about your target audience in advance is invaluable. We've created a target group guide for various app categories using our own and secondary data. The most important finding: Women are increasingly interested in games, and potential food app users are best reached on the weekend.
Mobile Commerce / Shopping
Shopping apps are a growing market in the mobile sector. While most purchases are still made on the desktop version, mobile users spend significantly more money on individual orders. Female users predominate. Mobile users are therefore much more willing to spend. Web banners and social media play a key role in the choice of digital channel for user generation, with Instagram being particularly effective in engaging users.
In general, it can be observed that users with iOS devices are more active in apps than Android users. From a timing perspective, holidays are a decisive factor. On occasions like Christmas or Black Friday, the willingness to buy increases noticeably. On an individual level, it also makes sense to consider personal holidays such as weddings or birthdays. A direct correlation to available capital is also measurable: the number of purchase decisions increases at the beginning of each month and decreases towards the end. Ideal advertising environment: A woman with an iOS device on her birthday on Instagram.
Food
Food apps are springing up like mushrooms. Their offerings range from traditional delivery services to video tutorials on how to prepare food. There's no clear gender trend, but rather a difference in household composition: singles dominate delivery services. The peak usage time for food apps is...
