PITCH & PEOPLE Folge 28: NutriSync
Founding three startups in parallel – while others are already overwhelmed with one: Patrick Maghazehi does exactly that. With Nutrisync, Marginos, and Fieldbrain, the 35-year-old is building three companies simultaneously while also juggling family, everyday life, and growth. In the Pitch & People videocast, the Munich-based serial founder talks about his balancing act between ambition and the limits of what he can handle, and why this setup works for him.
How is this supposed to work? You certainly don’t decide by chance to found three startups all at once. Patrick Maghazehi doesn’t just work more – he works differently. Instead of spreading himself too thin, he structures his day consistently around his three companies. Each project gets its own fixed place, each decision follows a clear priority. Without this structure, the construct of three startups, two children, and family life simply wouldn’t function.
20 kilos overweight – and no suitable app on the market
The starting point for everything is quite personal. Around 20 kilos of excess weight prompt Maghazehi to engage more intensively with nutrition. But what he finds doesn’t convince him: too rigid, too generic, too little tailored to everyday life. So he builds his first own solution with Nutrisync – an app that approaches nutrition in a flexible and data-driven way.
Shortly after, Marginos and Fieldbrain emerge – both from concrete problems in his immediate environment. While Marginos provides car dealers with data-driven decisions for margin optimization, Fieldbrain automates follow-up work in field service. Three ideas, three markets – and one founder driving them all forward in parallel. Patrick Maghazehi explains this balancing act in the Pitch & People videocast as follows:
“I focus daily on three projects, which I really organize for myself in the morning, afternoon, and evening. That happens in different meeting units with the co-founders, events, and so on, and by now we’re at the point where we’ve divided up the tasks very well.”
Sleep deprivation, pressure, family – and still three startups
But the path there is anything but smooth. Especially in the early phase, Maghazehi reaches his limits. Sleep deprivation, constant stress, and the challenge of juggling family and founding are part of everyday life.
“There were times when I was at the computer until two or three in the morning, then got up the next day and kept going. There was definitely a point where I thought to myself, is it all worth it if you don’t have time anymore? But by now I notice, yes, this is what I want to do.”
Today much feels more structured. Tasks are distributed, processes are clearer, the burden is more manageable. What remains is the high standard – and the willingness to take risks.
To date, Maghazehi has self-financed all three startups. Only now, with growing traction, particularly at Nutrisync, is fundraising coming more into focus. The next step is set – but also comes with new questions.
Patrick Maghazehi is a Munich-based serial founder and co-founder of NutriSync, an AI-powered platform for personalized nutrition that translates individual data and wearables into practical, everyday recommendations. In addition to NutriSync, he has also co-founded Marginos, a software solution for car dealers that enables data-driven decisions for margin optimization, as well as Fieldbrain, an AI-powered voice-to-CRM platform that automates follow-up work in field service. Before starting his ventures, Maghazehi gained experience in sales as well as in building e-commerce and distribution businesses.
Three companies, one vision: Why money isn’t the most important KPI
Because investors ask a central question: Can someone really lead three startups at the same time with focus? Maghazehi meets this skepticism with clear prioritization and a strong team in the background. His drive goes beyond classic KPIs anyway. For him, what matters above all is whether products work and whether they resonate with users.
“For Nutrisync, I want to essentially build the first nutrition intelligence layer that helps people sustainably improve their health without imposing static and generic plans on them.”
Despite all the parallelism, the emotional decision remains unambiguous: if he had to choose one of his startups today, the choice would be clear. Nutrisync is and remains his passion project.
