Happybrush has secured a media investment from Sevenventures. The investment arm of ProSiebenSat.1 Media SE is investing a mid-single-digit million euro amount in the company. At the same time, the startup has gained prominent support: German national team goalkeeper Manuel Neuer is joining as a strategic partner and will be the face of the brand.
Happybrush has been developing oral care products since 2016, focusing on a combination of quality, design, and sustainability. Their portfolio includes electric toothbrushes for adults and children, toothpaste, dental floss, mouthwash, and interdental brushes. According to the company, they have sold approximately 25 million products to date.
Happybrush intends to use the investment to initiate its next growth phase. Sevenventures is providing the company with the necessary funding. Startup Long-term visibility across the linear and digital channels of the ProSiebenSat.1 Group. A cross-media campaign, including a TV commercial, accompanies the collaboration.
New brand redesigner with
Manuel Neuer He will not only assume the role of brand ambassador. The world champion will also work with Happybrush to develop new product and brand concepts.
The goalkeeper says:
“As a professional athlete, I place great importance on health, quality, and consistent daily routines. Oral health plays a crucial role in this. Happybrush combines effective technology, modern design, and sustainability in a way that immediately won me over – as did the numerous awards the products have received. I am very much looking forward to actively shaping the further development of the brand and future products.”
Also Happybrush co-founder Stefan Walter highlights Neuer's strategic role:
“It is particularly valuable for us that Manuel Neuer is not only committed as a brand ambassador, but also helps to shape Happybrush strategically. And together with Sevenventures as a strong media partner, we are creating the media reach to take the company to the next level.”
For Sevenventures The main focus is on increasing brand awareness. Happybrush is also extending the campaign at the point of sale, online, and via social media.
