Nestlé secures Yfood

You don't necessarily have to be a die-hard fan of "Die Höhle der Löwen" (The Lion's Den) to know Yfood. The founders, Noel Bollmann and [name missing], presented their product on the TV show. Benjamin Kremer They presented their product in 2018. Now, you encounter the products of the Munich-based startup on almost every visit to the supermarket. And the startup has since become a major player with a turnover of 150 million euros last year.

Now follows the next stepNestlé SA is acquiring yfood Labs GmbH in full, aiming to accelerate the international expansion of the Munich-based smart food brand. The founders' shares, held by Benjamin Kremer and Noel Bollmann, are expected to transfer to Nestlé on July 3, 2026, subject to regulatory approvals. Financial details of the transaction were not disclosed.

Who is Yfood?

Founded in Munich in 2017 Pursue According to its own figures, the company will generate around €150 million in revenue in the 2025 financial year, operates in 30 countries, and is listed at more than 50,000 retail outlets. The acquisition of Nestlé is not a typical food exit, but rather a scale-up sale following proven international traction.

From 49 percent to 100 percent: Nestlé expands its smart food portfolio

Nestlé had already been involved since 2023 with 49 percent Nestlé has acquired a stake in Yfood. With the complete takeover, the group now gains access to the entire brand, while Yfood is expected to benefit from Nestlé's global distribution and scaling capabilities.

The deal is significant for Munich's startup ecosystem because Yfood is one of the city's most visible consumer scale-ups. The company has built a distinct "smart food" category from its meal replacement drinks, powders, and bars.

Yfood remains in Munich – new management by Nestlé manager

The co-CEO of Yfood Noel Bollmann says:

“Over the past eight years, we have built Yfood into one of the leading meal replacement drink brands in Europe: profitable, operating in 30 countries, and with over 50,000 points of sale. The next step for Yfood is global. For this, the brand needs a partner with worldwide distribution and infrastructure. The past three years of partnership with Nestlé have proven that Yfood is internationally scalable and profitable. We are handing over Yfood at the point where the brand is ready for the world – and to the partner who can take it there.”

And co-founder Benjamin Kremer added:

“Our fantastic team at Yfood has written a success story in recent years in terms of brand building, sales growth, and profitability, something we are all very proud of. With Yfood, we have created a completely new food category, ‘Smart Food,’ and thus captured the spirit of an entire generation. This has led to strong growth, which Yfood has only been able to achieve thanks to the extraordinary commitment of all our colleagues.”

Yfood will continue to operate as an independent company based in Munich. Following the completion of the transaction, Nestlé manager Jolanda Schwirtz will take over as head of the management team.