Munich Startup: What problem do you offer a solution for?
Valerie Laubsch, Co-Founder: In the future, electricity will increasingly be generated, stored, and consumed where it is needed. As a result, commercial properties are evolving from mere consumers to active participants in the energy system. However, the energy transition in commercial real estate is currently often implemented by external investors. The property provides the space, but the added value largely originates outside the owner's portfolio. We are convinced that energy infrastructure will become an integral part of the property in the future – similar to heating, parking, or charging infrastructure. Those who own the property should also be able to unlock the economic potential of this infrastructure.
That's precisely what we make possible. We help property owners transform energy from a cost and administrative issue into a genuine value driver for their properties. At the same time, tenants benefit from a more affordable, sustainable, and resilient energy supply. Our [service/solution] is particularly noteworthy. Profit-sharing modelWe only profit if the owners also profit. This ensures that the interests of both sides are aligned from the outset.
Munich Startup: What can you do as of today?
Valerie Laubsch: Our focus is on multi-tenant commercial properties – that is, properties with several tenants. Many energy concepts already work well for individual electricity consumers. However, as soon as multiple tenants, different load profiles, regulatory requirements, and various market participants come together, the complexity increases considerably. The real challenge then is not the construction of the system, but the orchestration and control of the entire system. This requires intelligent collaboration between grid operators, tenants, electricity suppliers, local power generation, and storage facilities.
We combine photovoltaics, battery storage and the procurement of residual electricity on the energy market into one integrated energy modelBased on load profiles, weather data and market prices, we continuously optimize the supply and efficiency across the entire property.
Positive impact and economic relevance
Munich Startup: What triggered the founding?
Valerie Laubsch: My co-founder and I met in an early-stage investor program. We quickly realized that we complemented each other well, both professionally and personally, and that we both wanted to build something of our own together. It was important to us to work in a field that is both economically relevant and makes a positive contribution. The energy transition in the building sector offers enormous potential in this regard.
Munich Startup: Was there ever a moment when you thought about giving up?
Valerie Laubsch: Giving up isn't really an option. However, we regularly questioned whether we were on the right track and adjusted our course when we realized we might be heading down a dead end. We operate in a market with ongoing regulatory changes and a highly fragmented network operator landscape. This constantly presents new challenges. At the same time, we've learned a great deal from it. Today, we're much better able to assess which projects make sense and which don't. This experience helps us work with greater focus and select the right opportunities.
Valerie Laubsch She studied economics at LMU Munich, specializing in technology and innovation. She then worked for four years at Microsoft, developing digital business models and cloud strategies in collaboration with clients. Together with Jonas Nöhl She builds Moverloop Founded in 2024, the company combines expertise in energy, technology and business development.
Munich Startup: How would you know in a year that you're on the right track?
Valerie Laubsch: If our learning curve remains at its current level and the network effects of our model continue to increase, we're already seeing this: Companies that partner with us as tenants in a property later approach us for additional locations. At the same time, property owners recommend us within their portfolios. If this effect intensifies and we consequently experience increasingly organic growth, it would be a very strong signal for us.
Little hype, lots of focus
Munich Startup: Would you start a business in Munich again, and why?
Valerie Laubsch: Absolutely. Munich offers a very good environment for technology-driven startups, while at the same time there's comparatively little hype and distraction surrounding the startup scene. This has helped us focus on customers, product, and implementation. In addition, there's a strong network of founders, investors, and supporters, which is especially valuable in the early stages.
Munich Startup: Bootstrapping or venture capital.
Valerie Laubsch: It depends heavily on the business model and the market. Not every business case is a unicorn case. Therefore, the financing strategy should fit the company, not the other way around. We deliberately chose bootstrapping to first build a customer base, projects, and references. Capital can accelerate growth, but it doesn't replace a functioning business model. Knowing what we know now, we would choose the same path again.
