From July 9–19, 2026, Königsplatz will transform into one of Munich’s most popular summer locations. At Kinoliebe Open Air, cinema, culture, and festival atmosphere meet thousands of visitors in the heart of the city.
Munich Startup wants to give ambitious B2C startups the opportunity to present their products and brands to a wide audience and engage directly with potential customers. The festival offers the perfect stage to create visibility, reach new target audiences, and make your brand tangible.
Sales area for startups right on Königsplatz
Over eleven event days, the Open Air at Königsplatz attracts up to 4,000 guests daily. Munich Startup provides a presentation and sales area of approximately nine square meters during this time. Alternatively, the space can be used individually – for example with a small truck, mobile showroom, or your own exhibition setup. Power supply is provided by the organizer.
What’s included in the startup package
- Presentation area of approximately 3 x 3 meters or custom exhibition space
- Power supply by the organizer
- Visibility as part of the Kinoliebe Open Air Festival
- A slot on the Kinoliebe LED stage on July 16, 2026 – and with a pitch victory, a direct place in the finals of the Munich Startup Award at the Munich Startup Festival including a chance to win 10,000 euros in prize money
Important: Equipment such as tent, stand, branding, or decoration must be organized and brought by you.
Who can apply
Eligible to participate are startups from Munich that are already listed on munich-startup.de/startups or can register quickly. You should also already be generating initial revenue with your product or service. Classic food and beverage stands are excluded.
The application deadline is June 5, 2026. A startup will then be selected and notified directly.
You can find the application form here:
Application form – Kinoliebe Open Air 2026 x Munich Startup
