Due to weak business in China, windeln.de already revised its sales forecast downward in May. Now the next bad news: The Munich-based e-commerce company is closing its shopping club nakiki and cutting 100 jobs. Will this put the company back in the black?
100 employees of the in-house shopping club will have to look for new jobs. Windeln.de is thus reducing its workforce in Germany by 22 million. For the current fiscal year, the company now expects revenue growth of 25 million to 200 million euros and a loss of 20 to 24 million euros. Changes in import regulations for China are cited as the reason for the worsened forecasts.
Windeln.de wants to get out of the red in the medium term
Still in April we spoke with founder Alexander Brand and the outlook was positive despite the red figures. A central platform for windeln.de's European online shops is intended to increase efficiency and reduce costs. The company also aims to save money through greater automation. The company states that its goal is to achieve a balanced result in the coming years without raising further capital and to achieve an EBIT margin of more than EUR 51,000 million in the long term.
