With Trbo’s AI-based platform, website operators can design their web presence individually for every visitor thanks to dynamic onsite personalization. Chatchamp’s customer advisor chatbot fits well with Trbo’s offering – which is why the two companies have already maintained a partnership for several years. Until now, this partnership has included joint marketing activities as well as technical integration.
Trbo has now fully acquired Chatchamp. The parties involved have agreed to keep the purchase price confidential. Both companies intend to continue operating separately in the market for the time being.
“Optimal personal fit” at Trbo and Chatchamp
Felix Schirl, CEO of Trbo, explains:
“With Chatchamp, we have a long-standing partner at our side who optimally complements our product portfolio. Given the high demand for a guided selling product, we asked ourselves whether to develop our own solution or work even more closely with Chatchamp in the future. Not least because of the optimal personal fit, we have now decided to take this step.”
Felix Schröder, CEO of Chatchamp, adds:
“For us, the decision to work even more closely with Trbo in the future was an easy one. Over the past years, we have come to appreciate Trbo’s extensive expertise as a personalization provider and A/B testing tool, and we have successfully developed use cases with some shared customers. Since data exchange and further use of this data are becoming increasingly important, we have relied on interfaces in the past. With Trbo as personalization software with a variety of existing data interfaces, we have found the perfect fit to combine the results of our product consultation with additional data sources and thus ensure optimal holistic user experience.”
