Educated, rather young, active in the financial sector: The Munich-based FinTech startup Scalable Capital — which claims to be the market leader in Germany — reveals some details about its customers.
Digital asset managers advertise good performance, calculable risk, and low costs. This is supposedly made possible by an intelligent algorithm that automatically invests clients' money.
Already 100 million euros The approximately 2,500 clients trust the Munich-based startup Scalable Capital and its robo-advisor. Three to five million are added weekly. On average, each client invests 42,000 euros with Scalable Capital.
The typical customer: educated, rather young, working in the financial sector
More than nine out of ten investors have a university degree, and the average age is 42. Given the average investment amounts, this clientele is relatively young. One in five clients is a banker by profession. Florian Prucker, founder and managing director of Scalable Capital, says:
“The majority of our customers deal with numbers, formulas, or software on a daily basis.”
Economists, computer scientists and engineers make up two-thirds of the customers.
“Inspiring German investors for the capital market”
Approximately one-third of the money investors entrust to Scalable Capital was previously held in call money or savings accounts at large German universal banks or savings and cooperative banks. A good fifth comes from direct banks. Erik Podzuweit, also founder and managing director:
"We show how to get German investors excited about the capital market. With modern technology, full transparency regarding the risk of loss, and low costs, we convince people to shift their savings from the money market to the capital market."
According to Podzuweit, this is urgently needed in view of the low interest rates and the growing pension problem in Germany.
