The Munich-based online sporting goods retailer Keller Sports is raising millions in fresh capital.
Investors include Reimann Investors, the Grünwald-based family office of one of Germany's wealthiest entrepreneurial families. Also participating in the financing are former SportScheck CEO Stefan Herzog and the three MyMüsli founders Hubertus Bessau, Philipp Kraiss, and Max Wittrock.
Last year, the Munich-based company raised 5 million euros in the form of borrowing base financing from Commerzbank and opened a store in Munich. Investors, including Scout 24 co-founder Christian Mangstl, had already injected several million euros into the company.
Keller Sports was founded in 2005 by the brothers Jakob and Moritz Keller, employs 50 people and generates an eight-figure annual turnover.
