The venture capital company btov invests a mid-six-figure sum in TargetVideoThe young media company is using the fresh capital to expand its brand portfolio: The online magazine HELLO:PARENTS is aimed at expectant and young parents of the mobile & social media generation. In addition to a new logo, the site was visually and technically redesigned following the acquisition of TargetVideo and filled with specially produced video content.
After launching its own online magazines, the Munich-based startup is taking over Hallo-Eltern.de, an established website that receives around one million monthly visits. The platform will be financed through advertising and the licensing of video content to selected publishing partners who benefit from the portal's high-quality reach. In addition to traditional display and video advertising formats, HALLO:ELTERN also offers customized, content-related integration options in the areas of advertorials, branded entertainment, and native video advertising.
Continue growth as an innovative digital media publisher
Maximilian Gall, founder and CEO of TargetVideo, about the financing round:
"We are pleased to have btov, an experienced and competent investor, on our side. With their support, we can now effectively address the target group of expectant and young parents with a contemporary media and video offering and aim to continue our growth trajectory as an innovative digital media publisher."
Gerrit Jurilj, who manages btov's investment as investment manager, says:
"With the funds from the new financing round, another large and loyal online community will now benefit from TargetVideo's proven expertise in the digital and video sectors. We are absolutely convinced of the great potential of the new offering."
The international market for online videos is on the rise: Cisco estimates that by 2020, approximately 80 percent of all internet traffic will be videos (up from 63 percent in 2015). Nearly one million minutes of video material will traverse the internet every second. According to estimates, approximately 78 percent of videos will be accessed via mobile devices by 2021.
