Burda is investing in the Frankfurt-based startup Roast Market. Launched in 2015, the online platform offers nearly 50 German and international coffee varieties, plus accessories.
The market in this area is estimated at around five billion euros. After the test of the "media-for-revenue model" by Hubert Burda Media with the Roast Market GmbH was so successful, the partnership was now backed by Burda's direct investment in the startup. Both partners have agreed to keep the amount of the investment confidential.
Entry into a 'growing niche'
"The existing potential is enormous, and we want to participate in it. Our collaboration so far has shown that our magazines significantly boost e-commerce offerings. The partnership works excellently for both sides. We are all the more pleased about this participation."
so Burkhard Graßmann, BurdaNews Managing Director.
The investment is located in The Enabling Company (TEC) GmbH, the corporate unit set up by Burda News Managing Director Burkhard Graßmann and Hubert Jakob for strategic new business around Burda's print brands.
