The information portal crowdfunding.de recently published a new study on the social acceptance of crowdfunding. The survey surveyed 1,000 internet users aged 18 and over, representative of Germany. The 2017 Crowdfunding Barometer shows that crowdfunding is becoming increasingly established. Since 2015, when the survey was first conducted, the surveyed metrics of "awareness," "understanding," and "participation" have increased significantly.
The survey highlights how widespread crowdfunding has become among the "digital native" generation. Crowdfunding enjoys above-average acceptance among 18- to 29-year-olds. Over 86% of respondents in this age group have heard of crowdfunding, and 21% have already invested financially in a project.
In total, approximately 121,000 respondents have invested financially in a crowdfunding project to date. According to crowdfunding.de, increased public relations, education, and consistent transparency are needed to further tap into crowdfunding potential in Germany.
The most important results of the Crowdfunding Barometer 2017
- Increasing acceptance of crowdfunding
- Two-thirds of respondents have already heard of crowdfunding
- Over 35% of respondents know what crowdfunding is
- Around 12 % of the respondents participated in a crowdfunding project
- Above-average scores for “awareness,” “understanding,” and “participation” for:
- male respondents
- Respondents in young age groups
- High-income respondents
- Respondents with a high level of education
- Kickstarter is the platform with the highest level of awareness
Free download
You can download the Crowdfunding Barometer 2017 (PDF, 12 pages) and graphics here.
