The German Media Academy will host the "Media meets Startups" conference on July 6, 2017, at the Literaturhaus Munich. Under the motto "Cooperate for Success!", representatives from the publishing and media industries and startup companies will meet to discuss how they can collaborate and benefit from one another. The conference will also present the Isarnetz Award for Media Innovation, which honors business and product innovations in the digital media sector. Munich Startup is the event's media partner.
Whether B2B or B2C – with innovative ideas, startups are developing groundbreaking digital business models in all areas of the media landscape. More and more media companies are embracing the advantages offered by cooperation with or investments in startups: positive effects on their own innovation dynamics, processes, and corporate culture – ideally, a disruptive business in-house. But which forms of cooperation are suitable for corporates and startups, and how can they be successfully implemented? What can corporates learn from startups in terms of business development and innovation, and when does it make sense to invest in startups?
Keynotes, lectures & pitches
In visionary keynotes and expert presentations, innovators and strategists from media companies, as well as venture experts, will share their business and M&A strategies. Founders will demonstrate in pitches and presentations how they are successfully tapping into the media market with their innovations. Interactive workshops will also offer plenty of opportunity for personal questions and stimulating discussions.
Speakers include Franz Kury of Ringier Axel Springer Media, Dr. Carsten Rudolph of BayStartUP, Kerstin Schiefelbein of Visual Statements, Mark Rau of Bastei Venture, Martin Fröhlich of Design Thinking Coach and Startup Manager, d.lab Innovation Lab of Deutsche Bahn, and Stefan Lemper of AutoScout24. The event will be moderated by Morten Edzards of Strascheg Center for Entrepreneurship.
The Isarnetz Award for Media Innovations will be presented at an informal evening event with culinary highlights following the conference. A distinguished jury of media experts selected the best digital media innovation from numerous applications.
Further information and registration for the conference.
