For several weeks now there has been Rumors about a possible takeover of the voucher company Jochen Schweizer by ProSiebenSat.1. Now it's official: The Unterföhring-based DAX-listed company is merging its voucher subsidiary Mydays with its former competitor.
The two companies will merge into a joint holding company. ProSiebenSat.1 will hold a 90 percent stake in the holding company, and Jochen Schweizer will hold a 10 percent stake. According to the two companies, the deal is valued at €108 million. Jochen Schweizer himself says:
"By merging the two companies, we are pooling our expertise and strengthening our position vis-à-vis international market participants. At the same time, we are creating an even better foundation for further expansion for Jochen Schweizer GmbH."
“Pioneer of the experience and event industry”
Thomas Ebeling, CEO of ProSiebenSat.1 Media SE, adds:
"As a pioneer in the experience and event industry in Germany, Jochen Schweizer has established his company as a strong player. Since 2015, we have also focused on this segment with mydays, have understood the market, and achieved significant growth with our strong reach. The expansion of our portfolio with Jochen Schweizer's brand and expertise and their omnichannel positioning perfectly complements us and provides the basis for further growth and synergies."
The former stuntman and extreme sportsman Schweizer now wants to devote himself to new projects, such as his adventure world in Taufkirchen, just outside Munich.
