After the online retailer for baby and toddler products windeln.de last year because of the due to poor business in China, it had to revise its sales forecast downwards and cut jobs, the figures for the second quarter of 2017 look somewhat better. The company's cost-cutting measures appear to be paying off.
The Munich-based startup windeln.de generated revenue of nearly €54.6 million in the second quarter of 2017, representing an increase of €21.6 million compared to the same period last year. Nevertheless, the EBIT margin remains negative: It was -10.5 million in the second quarter of 2017, corresponding to -5.7 million euros. However, an improvement was achieved here, as it was -13.9 million in the same period last year.
Windeln.de: Focus on sustainable profitable development
The company's measures of the past few months appear to be having an impact: More than 20 employees had to leave the Munich-based startup in 2016, the Nakiki shopping club was shut down, and sales expectations were lowered. So what's next? Alexander Brand, founder and board member of windeln.de, says:
"Sustainable, profitable development remains our top priority. Therefore, we are currently pushing ahead with the integration of Bebitus and the planning for the relocation of our central warehouse from Berlin to Eastern Europe."
