Parallel to the fourth season of the VOX founder show "Die Höhle der Löwen," which airs from September 5, 2017, the Munich-based omnichannel mail-order company HSE24 is launching a new broadcast format with "Löwen" Judith Williams on the same day. The one-hour live shows will focus on all current and future "Löwendeals" that Judith Williams has completed during the fourth season.
Together with the founders, the successful entrepreneur will personally present her investments as a mentor and host, giving viewers exclusive insights into the collaboration. A mix of clips, product presentations, and talks are intended to increase the infotainment factor. "Löwendeals by Judith Williams" will air live every Tuesday from 10 p.m. on HSE24.
Popcorn, soups & co.
In addition, the young entrepreneurs and Judith Williams will also be guests in live chats on Facebook. The success stories will also be showcased on a dedicated landing page in the online shop. Furthermore, all "Löwen" products can be ordered free of shipping costs via TV and the online shop during the broadcasts.
"For three years, my deals have been very successfully marketed through HSE24, and startups have been built into sustainable companies. I'm particularly pleased that I can once again support the startup scene in Germany this year together with one of the most successful international omnichannel retailers and inspire founders,"
so Judith Williams.
“As a sales partner from the very beginning, we have supported Judith Williams’ successful involvement in ‘The Lion’s Den’ from the very beginning and made the products available to a wide audience through our sales channels,”
says Sonja Piller, CEO of HSE24.
"The investments enrich our product range and are very well received by our customers. With our new format and emotional storytelling across all channels, we are repeatedly setting standards in omnichannel product marketing."
Judith Williams and HSE24 have been partners since 2007. She has been an investor and jury member on "Die Höhle der Löwen" (The Lion's Den) since 2014. Her previous investments include "Popcornloop" and the Augsburg-based startup "LittleLunch." Since launching in October 2015, more than 590,000 jars of the organic soups have been sold at HSE24.
