Ordinary earplugs for listening to music? That was BRAGIfounder Nikolaj Hviid didn't think it was enough. They needed to be smart! So he came up with the idea for his product "The Dash."
The mini-computer, with its specially developed operating system, is a discreet health assistant for its wearer. It provides instructions to optimize training, whether running, swimming, or cycling, and thus helps athletes learn to listen more closely to their bodies. The product, which is eagerly awaited by a considerable crowd – which has contributed significantly to the funding of the project – keeps all important bodily functions under constant review.
In an interview with Startup coach Christine Purnell Nikolaj Hviid reveals how he came up with the idea for “The Dash,” what motivates him, and which key elements he believes are crucial for the success of a startup.
