The Munich wholesale market is growing: etepetete Three years after its founding, it is the first food startup to move into its own hall at the Munich wholesale market.
Following the motto "smart.fresh.different.", the young company founded by Carsten Wille, Georg Lindermair, and Christopher Hallhuber has been shipping organic vegetables that are not commercially available due to their appearance since 2014. More than 250,000 boxes have already been delivered to customers throughout Germany and, until recently, were packed and shipped by a service provider in the Allgäu region.
"Renting our own warehouse has made a dream come true. The wholesale market not only offers the right space for us, but also has a huge network of producers, suppliers, and freight forwarders,"
says Georg Lindermair.
The three 28-year-olds and their team are excited to be investing in product experience and sustainable logistics from their Munich headquarters, so they can soon offer customers better delivery options and new products. Due to the growing interest in crooked vegetables, the team has expanded from 20 to around 40 employees this year to optimize the packing process and begin work on a new shop system.
“We are proud to be part of the long-standing tradition of the wholesale market and to be able to help shape its future,”
says Carsten Wille. Also Hans Buchhierl, Managing Director of UGM and spokesperson for the location initiative “Wholesale Market in Sendling” is pleased:
"The arrival of etepetete demonstrates the importance of an inner-city wholesale market. We welcome this breath of fresh air and are happy to support the dedicated team that combines the trends of organic, sustainability, and digitalization in the food industry."
