As the first retail company in Germany, MediaMarktSaturn is embedding videos from the review platform weview into MediaMarkt's German online shop as part of a pilot project. The Munich-based startup weview is a participant in the Retailtech Hubs accelerator program; The pilot project was developed and implemented together with the online team of MediaMarkt.de.
Currently, around 200 customer reviews are available in video format, especially for top-selling products. By sharing their experience with the products, customers provide other users with authentic reviews that guide their purchasing decisions.
“New dimension in customer communication”
The pilot project is initially designed as a test phase lasting several weeks. Following this, the experiences will be comprehensively evaluated and further cooperation with weview decided.
Thorsten Marquardt, Managing Director of the Retailtech Hubs:
"Recommendation videos represent a new dimension in customer communication, especially for online shops. They provide customers with even better guidance and support for their purchasing decisions. This project is impressive evidence of the innovative power we are harnessing through collaboration with startups in the Retailtech Hub."
“Videos from weview are authentic, meaningful and create trust”
Peter Lüders, Managing Director MediaMarkt Online:
"We want to offer our customers the best possible shopping experience in our online shop. Customer reviews play an important role in this. By working with weview, we can provide our customers with even more information and insights about our products. weview's videos are authentic, meaningful, and build trust. They thus help to further improve the customer experience."
“Added value in competition”
Jacob of Egidy, Co-Founder and Managing Director of weview GmbH:
"We are convinced that 'user-generated content' in video form offers online retail platforms a decisive competitive advantage. Customers are better informed when they can understand and experience other customers' experiences with products in detail through videos. We are pleased about the opportunity to realize our product for the first time with a major retailer on MediaMarkt.de after participating in the Retailtech Hub."
You can see an example of what a review video looks like on the Media Markt website here.
