The Munich-based startup Cluno offers car subscriptions. The company has now raised seven million euros in a Series A financing round.
The lead investor is the Munich-based investor Acton Capital Partners, which has, among other things, Windeln.de is invested. The Berlin-based VC and long-standing investor Atlantic Labs is also participating in the financing round. The founding team had previously enjoyed success with a car startup and sold its online car sales portal Easyautosale to Autoscout24 in 2015.
Cluno offers a subscription model for new and used cars. Customers pay a fixed monthly price for their car. This includes all costs except fuel and 15,000 free kilometers per year. Each additional kilometer costs 20 cents. Customers can change their car every three months. Prices range from €259 per month for an Opel Corsa, €429 for a VW Golf, to €679 for an Audi A4 Avant Sport. Cluno is available throughout Germany. Co-founder Nico Polleti says:
"Cluno customers have bought or leased cars in the past and find Cluno a more contemporary, flexible answer to their mobility needs."
The startup plans to invest the new capital in expanding its team, digital user experience, portfolio, and partner network.
“Understanding of mobility is changing”
Christoph Braun, Managing Partner at Acton Capital says:
"The understanding of mobility is currently undergoing a lasting change. We expect that soon, a large number of cars will no longer be purchased or leased in the traditional way. Consumers want flexibility, transparency, and also experience new technologies, such as e-mobility. Cluno has created an attractive car subscription offer in just a few months that has been very well received by customers."
While traditional leasing offers have rigid contracts and little transparency, says Braun, Cluno focuses on flexibility, an all-inclusive price and a completely digital customer experience.
