The Munich startup The Fresh Manufactory has won the German Brand Award 2018 in the category Newcomer Brand won.
Dr. Jenny Müller is the founder of “The Fresh Manufactory”The startup delivers freshly cut fruit in creatively designed jars to supermarkets and offices. What's new is not only the award-winning brand and the product packaging, but also the salads' shelf life of up to ten days. This helps reduce food waste – the company's central goal.
Carolin Lintl, the creative head of the team, developed the design.
Mix of surprise and joy
The two are very happy about the award, but at the same time are a little surprised:
"As such a young startup, we feel very honored by this award. Especially since we were nominated by the jury and didn't actively apply. But we're all the happier and prouder of our achievements, even if it's still a mystery to us how we came to be."
Every year, the German Design Council and the German Brand Institute honor successful brands, consistent brand management, and sustainable brand communication with the German Brand Award. Further information about the award can be found on the German Brand Awards website.
