As part of a strategic shift, picturemaxx AG is investing in the Munich-based startup point-of-media.com. This move is intended to open up the market for contract productions to all participants in the picturemaxx media network.
picturemaxx AG, operator of the media network of the same name and specializing in digital image media, intends to accelerate the expansion of its media network's usage and application options based on an expanded third-party strategy. The Management Board Benjamin Neu says:
"The future of picturemaxx AG lies in its strict focus on its role as a global platform for digital media. Our platform aims to provide users with comprehensive transparency about existing media offerings and significantly simplify all research and business processes. At the same time, technological microservices create opportunities for expanding existing business models—and even developing radically new ones."
In addition to connecting and integrating solutions and ideas from other technology companies, picturemaxx AG's third-party strategy also includes investments in companies such as the startup point-of-media.com.
Expanded market for contract productions
The integration of point-of-media.com's services will open up the previously untapped market for commissioned productions to all participants in the picturemaxx media network. This will increase the user experience for participants within their familiar application environment and make it more attractive. For example, photographers who share their current location and movements on a world map via a mobile app can be contacted and commissioned directly via an interactive order form.
Offers can be submitted directly to clients' logically pre-categorized project requests using simple online forms. Research and booking of photo studios available worldwide or even temporarily prepared photo locations based on a wide range of criteria is possible, and much more is possible. The integration of point-of-media.com's services into the picturemaxx media network is planned for the beginning of the second quarter of 2019.
