The Munich startup Matcha You wins ProSiebenSat.1 Accelerator as a new investor. The innovative beverage manufacturer will receive a media budget of 1.3 million euros from the Munich media group for an advertising campaign.
The beverage manufacturer of the energy drink Matcha You has gained ProSiebenSat.1 Accelerator as a new investor. The Munich-based company's product and business model have convinced the media group to provide the startup with an advertising budget of around 1.3 million euros. This will enable the caffeinated
Organic quality stimulants reach even more customers in a cross-media campaign comprising TV, online video and influencer marketing.
Advertising campaign and development of a sales structure
This will be accompanied by the establishment of a Germany-wide sales structure for the Munich-based stimulant.
“Matcha You has established itself well in urban German centers as a refreshing drink with a zeitgeist,”
says Franziska Schetter, who founded the startup together with Ola Klöckner.
“Now is the right time to take the next step in growth and to widely offer and promote Matcha You in retail.”
The advertising campaign is expected to launch in early 2019. At that time, the drink will be available in the product range of major retail chains.
“Matcha You is a convincing product that will find many more fans with its clever and honest brand presentation,”
says Dr. Jens Pippig, founder and managing director of ProSiebenSat.1 Accelerators.
