Veact GmbH, a company specializing in the digitalization of marketing processes in the automotive industry, has successfully completed a Series B financing round. Fidura Private Equity Funds is the new lead investor, with the Bayern Kapital-managed Growth Fund Bayern participating as a co-investor.
Previous Veact investors Seventure, Senovo, UnternehmerTUM and KfW have also participated in the capital increase, the volume of which is in the mid-seven-digit range.
Through consistent data utilization, Veact increases the efficiency of marketing and sales processes in the automotive industry. For example, when it comes to presenting customers with the right offer at the right time. Veact uses relevant invoice, vehicle, and service data from the manufacturer or car dealership and identifies the optimal target group for each marketing campaign using its proprietary customer vitality analysis.
The Veact team should grow
Managing Director Matthias Zimmermann:
"We are delighted to have two new partners on our side: Fidura and the Bayern Kapital-managed Growth Fund Bavaria. They share our enthusiasm for cutting-edge technologies and support our ambitious growth goals. With this fresh capital, we intend to significantly intensify our recruiting activities immediately. We plan to increase our headcount from the current 70 to well over 100 in the next nine months. Furthermore, we are investing heavily in the continuous development of new digital products and services for targeted customer engagement."
“Unique on the market”
Fidura Managing Director Klaus Ragotzky says about the investment:
"The decisive factors in our decision to invest in Veact were its proven successful and unique business model and the young, dynamic team behind the company's impressive growth. We particularly liked the fact that Veact provides its customers not only with a tool but also with corresponding services to simplify CRM processes and manage marketing campaigns with the utmost efficiency. Such a combined solution approach, which delivers measurable added value to the customer from the very first moment of use while simultaneously reducing costs, is unique in the market."
A success story that will continue
Bavaria's Minister of Economic Affairs Franz-Josef Pschierer said:
"Veact has developed exceptionally well. I therefore expressly welcome the fact that the Bavarian Growth Fund is supporting the further development of VEACT's promising technology and helping to continue the startup's success story."
The initial contact between Fidura and the Munich company was the BayStartUP investor network manufactured.
