The Munich-based SaaS startup Loyalty Prime has completed a multi-million euro financing round. The money comes from BayBG and existing investors Senovo, UVC Partners, and business angel Alexander Bruehl.
Founded in 2014, Loyalty Prime offers SaaS-based customer loyalty platforms. With BayBG, the company has brought a high-profile new investor on board. investor consortium existing since 2017 The investment from Senovo, UVC Partners, and business angel Alexander Bruehl has once again increased its investment. The company intends to invest the capital in its international expansion, particularly in the US, as well as in product innovations and expansions.
“Will expand our high-performing international team”
BayBG Investment Manager Andreas Heubl says:
"Loyalty Prime has evolved from a startup into a globally active and leading provider of loyalty program solutions within just a few years. Since 2014, the company has continuously demonstrated that its products can successfully meet the high demand for effective customer loyalty solutions. Accordingly, we are very pleased to welcome Loyalty Prime to our investment portfolio."
Christoph Straub, Founder and CEO of Loyalty Prime, says:
"We are proud to have gained another experienced investor in BayBG. With this additional capital, we will expand our high-performing international team, drive forward our product innovations, and further strengthen our position as one of the world's leading providers of SaaS loyalty solutions."
