Vitafy secures a €10 million investment. The funds will be used to expand its own brands in online and brick-and-mortar retail.
Only recently ProSiebenSat1 at the Munich-based nutrition startup Vitafy. The company, founded in 2013, has now convinced Cipio Partners to invest. The investment firm, also based in Munich, is leading the round alongside existing investor Venture Stars. The capital will be used to expand the company's own brand portfolio and further drive its expansion in online and offline retail. Retail chains such as DM, Rossmann, Alnatura, Globus, and Tegut already carry Vitafy products. Vitafy Managing Director and Founder George Bader says:
"Demand for healthy, functional nutrition tailored to customers' individual lifestyles is continuously growing in all markets. We are confident that with Cipio Partners, we will further accelerate our growth, particularly with regard to our private label product range, and thus become one of the leading providers of healthy, functional nutrition."
“Vitafy has outstanding e-commerce expertise”
Alexander Brand, Venture Partner at Cipio Partners, says:
"Vitafy has outstanding e-commerce expertise. This instinct for trends helps the company to continuously evolve, to more vigorously strengthen its customized product ranges for customers and its own brand portfolio, to further establish itself in brick-and-mortar retail, and at the same time to grow more sustainably than many competitors."
