The Munich-based startup Price f(x) has secured a €25 million investment in a Series B round. The funds will be used for product development.
Digital+ Partners and Bain & Company lead the Financing round from Price f(x). The company, based in Pfaffenhofen near Munich, offers cloud pricing software. An algorithm calculates the optimal price for products in online shops based on inventory levels, competitor prices, user data, and operating costs. This is intended to make the sales process significantly faster and more successful.
Price f(x)’s success is based on “the continued satisfaction and loyalty” of customers
Founded in 2011, the company says it has more than 80 corporate customers, including Robert Bosch and Schneider Electric. Marcin Cichon, CEO and co-founder of Price f(x), says his company is the leading SaaS pricing solution provider on the market. The pricing software is highly flexible, risk-free, and quick to implement:
“Our success is based on the continued satisfaction and loyalty of our customers.”
With the fresh capital, the company plans to expand its platform and launch a new product for small and medium-sized enterprises.
