A contribution from sce.de
Adnymics impressed at the 11th Print & Media Awards with its solution for personalized package inserts and was honored as the winner in the category “Hewlett-Packard Award – Most Innovative Company of the Year.”
Adnymics was selected among five finalists by a jury of over 30 neutral industry experts and print buyers with its "Target Packaging" product. This is a fully automated advertising material production system for online retailers that creates a combination of online and print advertising materials. Online retailers can create customized, printed product flyers and brochures that are included in customers' shipping packages.
The data basis for customization is created using specially developed software that analyzes the browsing and purchasing behavior of shoppers in online stores. The customized package inserts are produced directly in the shipping logistics department on digital printing machines.
The two most prestigious industry competitions…
