Fulfin successfully closes a seven-figure seed financing round. Munich-based fintech startup Hevella Capital and Lakeside are investors. The founders plan to use the investment to further develop their technology.
Fulfin focuses on merchandise financing for young online companies and aims to improve liquidity provision for e-commerce firms with its solution. The fintech startup's technology is aimed at fast-growing Amazon retailers with lean business models. It suggests, for example, the optimal combination of freight forwarding services and trade credit to ensure the most profitable growth. Fulfin founder and co-CEO Nathan Evans about his company's approach:
“We want to support ecommerce entrepreneurs and help them grow as the forces in retail shift.”
A solution tailored to the needs of sellers
Alfred Gruber, also founder and co-CEO, continues:
“Our ability to evaluate, monitor, and control a seller's inventory throughout the supply chain enables us to profitably serve customers who previously had no access to credit.”
Investors are also convinced by the Fulfin business idea. Founder and Managing Director of Lakeside, Hauke Hansen says:
"Many, especially small and medium-sized Amazon sellers, cannot grow as quickly as they would like because they have to pay for their goods more than three months in advance. Fulfin helps with pre-financing goods and integrates this offering with a digitalized warehouse solution – an intelligent financing and supply chain solution with full cost and inventory transparency, tailored to the needs of sellers."
Now it’s time to develop further
And what happens with the fresh capital? Nathan Evans comments:
"With our seed round, we will further develop our risk management and logistics integration. This will enable us to meet the rapidly growing demand."
