Sky Media is launching the "Welcome New TV Brands" competition for startups. Interested companies are invited to submit an unusual idea for showcasing their brands or products as part of the 2016 smart beach tour, which is being marketed by Sky Media.
The submissions will be evaluated by a high-caliber jury from the marketing and startup scene. The winner will receive a Media volume of 100,000 euros on the platforms of the smart beach tour 2016 – the third largest national beach volleyball series in the world, which will receive special attention in the 2016 Olympic year.
Ilse Aigner, Minister of State for Economic Affairs and Media, Energy and Technology:
"Bavaria should become the number one startup region. Competitions like 'Welcome New TV Brands' offer an excellent opportunity for startups to showcase themselves. I'm keeping my fingers crossed for all founders, especially the Bavarian applicants. True to the motto: May the best win."
Wolfram Winter, Executive Vice President Communications, Public Affairs & Advertising Sales Sky Germany:
"The topic of startups and the young trend sport of beach volleyball are a perfect match. Our competition offers young companies the opportunity to showcase themselves on an extraordinary platform and gain insights into modern brand management in the company of renowned sponsors. With a media volume of €100,000, the startups can create an effective foundation for their brand's visibility."
Conditions of participation and procedure of the competition
The motto of the competition is “Be startup, be creative!” There are no limits to the participants' creativity. The task is to develop unusual ideas for presenting their own brand or products as part of the beach volleyball tournament series. There are no specifications or restrictions for the implementation of this brand presence; the only exception is that the existing advertising spaces on the center court cannot be used.
All startup companies that have never advertised on TV are welcome to participate. On the specially created microsite Applicants can upload their first marketing idea in the form of a written exposé, which will then be reviewed by the jury. ten startups with the best concepts the chance to explain their idea in detail in a pitch video of a maximum of 15 minutes.
Apply by January 10, 2016!
At the end, three finalists present their ideas live to the jury on a pitch day. The startup with the most innovative brand presentation will receive a Media volume of 100,000 euros on the smart beach tour 2016 platforms (event, TV, online). Additionally, the winner can decide whether to 15,000 Euro production cost subsidy for the implementation of its advertising materials or more 45,000 euros in media volume on top would like to receive.
- Start of the application phase for “Welcome new TV brands” on 16.11.2015
- Application deadline: 10.1.2016
- Nomination of the top ten shortlist until 25 January 2016
- Creation of the video presentation of the Top Ten by February 8, 2016
- Pitch Day of the three “Welcome new TV brands” finalists in early March
About Sky Media:
Sky Media is one of the leading multiscreen and digital marketers in Germany. The subsidiary of Sky Deutschland is responsible for the sale of advertising time for over 25 exclusive TV channels. More information is available at www.skymedia.de.
