At the end of last year there was a first announcement, now the deal is perfect: The Global Savings Group is taking over the French cashback provider Igraal.
The Munich-based discount specialists and the French media group M6 Group are putting €35 million on the table for Igraal. A share swap will also be agreed. This valuation represents France's leading digital cashback player and the second-largest provider in Germany at €123.5 million. According to the Munich-based company, the deal is one of the largest transactions in the industry in recent years. Global Savings Group is thus becoming the largest digital platform for savings, cashback, and shopping content in Europe. In 2019, both companies had more than six million users and were able to connect more than 400 million consumers with advertising customers.
“Acquisition of Igraal is an important step on our path to becoming a new European champion”
The Munich-based company aims to reach over half a billion consumer touchpoints and transmit more than 40 million shopping transactions by 2020. Through these additional user interactions, the group aims to gain new insights into the shopping behavior of millions of consumers worldwide and thus improve its intelligent advertising platform. The company's partners include publishers such as L'Express, Burda, El Pais, and CNN.
Gerhard Trautmann, Co-Founder and CEO of Global Savings Group, says:
"The acquisition of Igraal is another important step on our journey to becoming a new European champion. Our diverse consumer models enable us to reach millions of shoppers worldwide and help them make smarter purchasing decisions. Unlike online payment services, we reach our users early in the shopping funnel, before the actual transaction even takes place. Together with our publishing partners, we can satisfy even more consumers throughout their shopping journey with our more holistic product offering."
Matthias Lesterlin, CEO of Igraal, says:
"We are very happy to become part of the Global Savings Group. This new collaboration provides us with the perfect conditions to expand our cashback platform and into previously unexplored markets. By working with GSG, I am confident that we can become Europe's largest cashback provider and significantly increase our global presence."
