Knister Grill has developed a compact grill optimized for bicycle transport. The perfect tool for barbecues by the Isar River or the nearest lake—until lockdown came and social gatherings were banned overnight. Founder and CEO Carolin Kunert shares how her startup overcame the initial coronavirus shock in the #CoronaUpdate.
The Corona crisis hit some harder than others: In previous #CoronaUpdates Matthias Mehner from Messengerpeople and Florian Biller from Capmo reports that their startups are coping quite well with the new situation so far. But how is a startup dealing with the crisis when its product was designed for an application that will remain banned for the foreseeable future?
Knister Grill: “We still had a little ace up our sleeve”
The sudden onset of the coronavirus crisis around two months ago coincided with the beginning of spring. The first nice days, everyone was out and about, actually the perfect time to buy a new portable grill for cozy evenings in the city—if it weren't forbidden to go outside and the shops weren't closed. On top of that, the company's first financing round was due to take place just as the stock market crashed.
Actually a catastrophic situation for a young company that has a Crowdfunding campaign has already proven that there is a market for his product.
How Knister Grill was nevertheless able to adapt to the difficult situation at short notice and what ace the startup still had up its sleeve is explained by founder and CEO Carolin Kunert in the #CoronaUpdate:
