Air Up develops and sells drinking bottles that flavor water with scent. Using so-called scent pods, the startup infuses aromas into water that you can taste while drinking without actually consuming them. How crisis-proof is the product? Lena Jüngst, co-founder of Air Up, reports in #CoronaUpdatehow their startup is dealing with the crisis.
How Lena Jüngst As he explains, the transition to working from home was initially particularly challenging. However, the crisis provided some eye-opening experiences by forcing remote work:
“We were able to put aside the presence culture we had cultivated up to that point.”
Looking back on the past few months, she says:
“The Corona crisis was the perfect acid test for our product.”
How Air Up Co-founder Lena Jüngst reports in the #CoronaUpdate how the company has experienced the weeks and months of the crisis so far: