The FC Bayern Media Lab and Bits & Pretzels are entering into a long-term, strategic partnership. The goal is to connect startups—especially in the sports, foodtech, and media sectors—with FC Bayern and support them in their digitalization plans.
Oliver Kahn will be at the kick-off of the joint cooperation at the Bits & Pretzels Networking Week He will be a keynote speaker and talk about his experiences as a founder. Further joint events are planned to follow.
Also Karl-Heinz Rummenigge, Chairman of the Board of FC Bayern Munich AG, under whose leadership the FC Bayern Media Lab was founded, is pleased:
"FC Bayern has been driving digitalization forward with great commitment for years, and it will become even more important in the future. Networks, shared exchange, and cooperation are becoming increasingly important, especially in the area of digitalization, for companies and football clubs alike. For this reason, we are looking forward to the joint projects with Bits & Pretzels."
Another step into the future
Stefan Mennerich, Director of Media, Digital and Communications at FC Bayern München AG and Managing Director of FC Bayern Media Lab, explains:
"The collaboration with Bits & Pretzels is a further step into the future for us. The collaboration makes sense not only because of the innovative nature and the synergies for both sides. As Munich-based companies, FC Bayern and Bits & Pretzels share a similar understanding of the importance of tradition in a digital and international market."
The FC Bayern Media Lab was founded in 2018 as a digital subsidiary with the goal of bundling the TV, online, print, and social media editorial departments into one company. The subsidiary of FC Bayern AG also took over production, digital marketing, IT and technology, as well as the operation of the channel "FC Bayern.tv Live."
“Learning from each other is a great opportunity for the entire startup scene.”
Bits & Pretzels is also looking forward to the future collaboration. Christoph Commes, Managing Director at Bits & Pretzels, says:
"We are delighted to have FC Bayern Munich partner with the Bits & Pretzels community. We see many commonalities between innovative startups and FC Bayern, one of the most successful sports clubs in the world and reigning Champions League champions. Learning from each other is a great opportunity for the entire startup scene."
