Conversion Intelligence is a software solution that helps companies conduct more successful business conversations. It systematically documents and analyzes conversations to improve sales conversations and increase the closing rate.
With Bao's solution, companies can also leverage this in real time. The foundation for this is intelligent, interactive guides. Systematic learning is carried out from historical conversation data, which allows for the consistent application of successful conversation paths. At the same time, Bao creates transparency about success factors in the sales process. This should enable companies to identify "good deals" and close them more efficiently.
Conversion intelligence is already more widespread, especially in the US. This is reflected, among other things, in the startups operating in this field there. Gong.io recently received $200 million in fresh capital, valuing it at around $2.2 billion – just five years after its founding. Patrick Strunkmann-Meister, CEO of Bao Solutions, sees this primarily as an opportunity:
"Unlike providers in the American market, we take a completely different approach: Instead of simply collecting large amounts of data by recording all conversations, we focus on the direct application of what has been learned during the conversation – in real time. To achieve this, we rely on an expert knowledge-based approach that enables structured learning and thus a steep learning curve within the organization. And, of course, our approach consistently takes European data protection regulations into account – keyword GDPR."
One million euros for Bao Solutions
The angel investors who have now invested a total of one million dollars in Bao include Alexander Bruehl as lead investor (The SaaSgarage and seed investor at Contentful, among others). Riskmethods, Softgarden and Loyalty Prime), Michael Kofluk (former Managing Partner BCG and Sovendus), Rainer Hoffmann and Thomas Zachau (founders H&Z) and Michael Ohr (among other things startup mentor and coach of the UnternehmerTUM).
“The market is incredibly dynamic. The CRM boom was just the beginning. Conversation Intelligence is the next step. Bao Solutions impresses with its team and approach across the board,”
says investor Alexander Bruehl.
