Since 2015, the Munich resident Impact Investor Bonventure Shares in FollowfoodDuring these five years, the Friedrichshafen-based company more than doubled its sales. Followfood launched the world's first fair-trade fish product and became Germany's first carbon-neutral food brand. Followfood also expanded its original fish product range to include vegetarian and vegan options.
“Close and reliable partner”
“We have come a long way, and Bonventure has been a close and reliable partner, supporting all of our impact projects – even when they meant extra expenses in the short term,”
so Jürg Knoll, joint managing director of the Friedrichshafen-based company with Harri Butsch. He continues:
“In retrospect, it has been confirmed that this also pays off financially in the long term, as enough customers appreciate it.”
“We would have a few fewer problems if the entire food industry operated like this.”
Erwin Stahl, Managing Partner of Bonventure, says about the exit:
"Followfood is a disruptive company in the best sense of the word. We would have a few fewer problems if the entire food industry operated like this. The good news is that Harri Butsch and Jürg Knoll always manage to ensure exactly that. We wish them continued setting new standards in the future."
For the future, Followfood plans to expand internationally, initially to France and the Benelux countries. Furthermore, as part of the Soil Savior initiative, regenerative agriculture will be introduced on a large permaculture farm in Brandenburg. Flour and frozen fruit from the farm will be used to expand the Followfood frozen product range, which currently includes fish, pizza, vegetables, vegan ready meals, and ice cream.
