Since 2020, municipal shops in Munich City Hall and in the Ruffinihaus at Rindermarkt Munich's cultural and creative industries by the city. In order to further qualify players in the retail and e-commerce sectors for the market – especially in times of the Corona pandemic and the associated restrictions – the KuK in the future with the Rid Foundation. The non-profit foundation, which was founded in 1988 by Günther Rid, offers a diverse continuing education and training program for entrepreneurs in the Bavarian retail sector.
“Important building block for the further professionalization of cultural and creative professionals”
Clemens Baumgärtner, Department of Labor and Economic Affairs, is pleased about the collaboration:
"The cooperation with the Günter Rid Foundation and its team is an important building block for the further professionalization of cultural and creative professionals. This fulfills their frequently expressed desire for in-depth exchange and feedback from proven experts. I am pleased that the Rid Foundation is committed to this field."
Also Michaela Pichlbauer, Chairwoman of the Günther Rid Foundation for Bavarian Retail, emphasizes:
"We are very pleased about the cooperation with the City of Munich, because the cultural and creative industries and the retail sector can certainly learn a lot from each other. The current crisis has made it clear that the connection between brick-and-mortar retail and e-commerce is a key area of responsibility not only for businesses, but also for local communities."
Online kick-off event on April 27
The seminar will kick off on 27 April “KuK Campus: Staying visible in the digital space: New possibilities and opportunities of online marketing and e-commerce”, in which the speakers from the Rid Foundation, Klaus Gutknecht and Andreas Greipl, provide a systematic insight into the topics of online marketing and e-commerce – with a focus on imparting know-how for the implementation of a digital business model.
