The data generated by Kinexon's technology enables players and clubs to analyze and improve their own tactics and performance. Fans will also benefit from the technology by providing them with additional data. Oliver Trinchera, Co-founder and CEO of Kinexon says:
“With this collaboration, we are bringing digitalization onto the pitch and thus into the global football community, without compromising the spirit of football.”
More than 400 clubs, leagues and events are already using the technology, according to the Munich companies.
“Kinexon will create an even better experience for everyone involved in football.”
“This is an important step for FIFA to innovate and develop football,”
so Nicolas Evans, Head of Football Research & Standards at FIFA.
"Working with industry leaders who have already proven their expertise in pioneering product innovations is of key importance to us. As one of these companies, Kinexon will create an even better experience for everyone involved in football – players, clubs, leagues, associations, and fans. The next logical step is to provide this data in real time so that users can react immediately and make informed decisions during matches or training sessions. The goal is to set standards for high-quality and accurate live data, thus enabling a better match and stadium experience."
The collaboration is of great importance for global football and the entire sports industry, said Trinchera:
"We are convinced that Live Player Tracking will fundamentally change the way sports are presented and perceived around the world. Our technology benefits players, clubs, and fans alike, as it brings a new dimension of engagement and experience to the entire football community. Our global collaboration with FIFA brings digitalization to the pitch."
Kinexon was founded in Munich in 2012 and employs more than 250 people in Munich, New York and Chicago.
